The Horse_ebooks fiasco explained in Rothko paintings

At first I was just chilling, checking twitter: 

 

But then I saw people chattering about @horse_ebooks

 

And then I saw its(his) feed and I was like

 

When it turned out to be some dude who works at Buzzfeed

 

And then major news sites started picking up the story I was all like

But then I was all like